Created by Vienna-based studio grafisches büro is a series of images that playfully interpret which dogs could be related to which typeface - a
dalmation as courier, or perhaps a german shepherd as helvetica. The work observes each pet for their various characteristics in the same capacity as comparing fonts - finding the similarities in that of nature and that of a typographer's design.
The poster was printed using a silk screen technique on sheets of 1000 by 700 mm and published in a limited edition box.
Helvetica font was created in 1957 by Max Miedinger with Eduard Hoffmann in Switzerland and was called in origin 'Neue Haas Grotesk'.
The aim of their design was to create a simple and neutral typeface, with a great clarity and more communicative.
At the beginning was created in only two versions, in 1961 other type was added to the fonts-family and its name was changed in "Helvetica" (derived from Confoederatio Helvetica, Latin name for Switzerland), the type face was used for commerce by two German companies Stempel and Linotype.
Today Helvetica is among the most widely used sans-serif typefaces, you can see this font in so many logos of airlines companies, operative systems and industries, like Lufthansa, Microsoft, 3M, RE/MAX, Motorola and many others.
For example, many station, airport use Helvetica for its information panels, like NYC tube or Chicago rapid railways. British airports and railways are using at the present a font inspired from Helvetica.
In 2007 Linotype celebrated the 50th anniversary of the typeface and in the same year was released an interesting documentary by Gary Hustwit. The documentary film shows how a typeface can be important and in how many brands we can identify by their font. Helvetic owes its large use to simplicity of forms that composed characters, an important feature that allow a rapid reading and significance understanding.
Everyone use/read some kind of fonts every day, but how many fonts can you guess? Typewar is an interesting source to value your skill in a typographic challange.
One letter and two fonts-family, only one is right!
If you guess the correct answer you pass the level and gain points. To obtain more points you must answer correctly for a typeface that other people had trouble with than one that most people got right.
If you give a wrong answer you will lose your score.
iPhone, iPod, iPad available in App Store
Source: Typewar
