1/02/2012

A tribute to a great graphic designer: Giovanni Pintori

Today I want to talk about a genius of graphic design and advertising: Giovanni Pintori (1912-1999).

Giovanni Pintori won a scholarship in 1930 (at the age of 18) to study at the ISIA in Monza under design heavyweights like Marcello Nizzoli and Edoardo Persico. After graduation he was invited to work for Olivetti in the Development & Advertising Office located in Milan. Three years later he would become the head of the department. Over the next 27 years he created an impressive series of work for Olivetti getting a good international reputation.

Pintori designed all kinds of advertising: billboards, advertisements in magazines. In 1950 he won his first of a series of awards: the  Palma d’Oro of  Italian Federation of Advertising..
In 1952, the MoMA in New York organized the exhibition Olivetti: Design in Industry, in which his work is widely represented. In 1953 he joined the ACI (Alliance Graphique International), in 1955, with an exhibition at the Louvre, a room dedicated to his work for Olivetti. Also in 1955 received the Certificate of Excellence of Graphic Arts of AIG (the Association of American graphic designer) and the following year, the Gold Medal and Diploma in First Line Award Graphics and Fiera Milano. In 1957 he was awarded the diploma of the XI Triennale Grand Prize in the same year he exhibited in London with the AGI.

After the death of Adriano Olivetti (1960) continues to collect awards like the International Typographic Excellence Award from the Type Directors Club in New York in 1964. In 1966 he exhibited a solo show in Tokyo.

Several newspapers publish his pictures: Fortune, Graphic Design, Horizon. In 1967 Olivetti leaves and works as a freelancer for Pirelli, Ambrosetti, Gabbianelli, Parks Liguria, Merzario.






 
To describe this graphic I can use only a word : TIMELESS!!!

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